A quiet salon at dawn, laptop open, coffee steaming

Salon Owner AI Bootcamp · Live · August 2026

Build a salon that runs on AI.without becoming techy.

Four Wednesdays in August, live with Jason. Together we'll set up an AI that actually knows your salon... your numbers, your brand, your people... and by the last class, it's carrying the stuff you've been carrying alone at 11pm.

AUG5 AUG12 AUG19 AUG26

Wednesday mornings, 8am Pacific, live on Zoom. coffee in hand, laptop open. One focused hour each, every session recorded with lifetime replay access.

Save my seat

Sound familiar?

Three moments every salon owner knows.

Beauty school taught you the craft. The business side, you mostly figured out alone. Now everyone's telling you to “use AI”... and once again, nobody's handing you the manual. That's what these four weeks are for.

Salon owner trying ChatGPT at the front desk

New chat

"Write a post for my salon"

"✨ Treat yourself to a fresh new look at our salon today!"

Sounds like every salon on earth

You've tried it.

You opened ChatGPT one night and asked it to write a post for your salon. What came back could've been for any business in any town. So you closed the tab. Fair enough.

Still on tonight's list · 11:04pm

Finish the August schedule

Write the IG captions

Post the hiring ad

You're still the last one working.

The marketing, the hiring docs, the payroll math. The exact things AI is supposedly great at are still sitting at your kitchen table after close, waiting for you.

What should I fix first?

Rebooking rate?

Retail per guest?

Actual profit?

Your numbers don't talk.

You have the reports. But a straight answer... what to fix first, what it's actually costing you... that part still comes down to you, guessing.

a quick note from Jason

Hey, it's Jason.

If you're reading this, you probably already know AI matters. You've heard it at every show, in every podcast, from that one owner in your area who won't stop posting about it. And if you're like most owners I coach, you've quietly tried it once or twice... and it gave you something so generic you wondered what all the noise was about.

I want you to hear this from me directly: that wasn't you being behind. Nobody sat down and showed you how to do this for a salon. The tech world builds this stuff for the tech world. You run a business where Tuesdays can fall apart because one stylist called in sick. It's a different life.

So we built the class I wish somebody had handed my owners a year ago. Four Wednesday mornings. You, me, your laptop, your actual salon. We set it up together, piece by piece, until the busywork that's been following you home... isn't yours anymore.

If August works for you, I'd love to have you in the room.

Jason Everett Founder · High Performance Salon Academy

The four Wednesdays

Four Wednesday mornings. That's the whole ask.

No 40 hour course. No homework mountain. You and Jason, live, building on your actual salon each week... and if a Wednesday falls apart (salon life, we know), the replay is waiting for you.

Week 1 · Start hereWed · Aug 5

Build your AI foundation.

This is the week everyone skips. It's also the reason their AI sounds like a robot. We won't skip it.

Teach AI your salon, your goals, your brand, your leadership style
Sloppy prompts vs structured prompts, and reusable frameworks
Memory, projects, and the settings that matter on any platform
The tools worth using, and the ones to ignore

Week 2Wed · Aug 12

Build your AI marketing and operations team.

This is the week your evenings start coming back.

Campaigns, emails, social content, promos, content calendars
Hiring systems, interview guides, scorecards, onboarding
SOPs, handbooks, operations manuals
A knowledge base your team checks before interrupting you

Week 3Wed · Aug 19

Build your AI financial partner.

You already have the numbers. This week, they finally start talking back.

Connect AI to your reports and finally read your P&L with confidence
Turn numbers into decisions instead of just reports
Budgeting, forecasting, and profitability planning
Pressure test a decision before you make it

Week 4Wed · Aug 26

Build your AI-powered salon.

If only you can use it, we didn't finish the job. This week your whole team gets it.

Train your whole team to use AI consistently
Department assistants: front desk, leadership, marketing, education, recruiting
Automations and workflows that erase busywork
Your 90 day rollout plan, written before you log off the last call

What it feels like

Your salon's voice.
Not a robot's.

By week two, this is just a normal Tuesday. You ask in plain English, the way you'd ask a manager you trust. It answers like someone who's worked your front desk and read your books.

This exact setup is what you build on the calls. Nothing on this page is hypothetical.

Your salon's AI · Week 2

We had 14 no-shows this month. Write the rebooking texts in our voice, and tell me what the no-shows actually cost us.

Your AI · trained on your salonDone. Fourteen no-shows at your average ticket of $87 is $1,218 walked out the door this month. Three texts are ready in your voice... warm, no guilt trip, one clear ask. Want the front desk version too?

Text 1 · the gentle nudge, sent day-of
Text 2 · the reschedule link, 48 hours later
Text 3 · the "we saved you a spot" for regulars

Send the front desk version to the team channel.

When it’s done

What's yours by August 27.

When the last call ends, here's what's actually sitting in your salon. Built, working, and yours.

An AI that actually knows your salon, your brand, and your goals

Marketing, content, and operations running without you pushing

A clear read on your numbers and faster decisions

A whole team trained to use it, not just you

An honest word first

Can we be honest for a second?

This was built for the owner holding it all together herself. We'd honestly rather lose a sale than waste your August... so read both lists before you decide anything.

This is for you if

You own a salon, spa, or barbershop... commission, booth, suite, or solo
You know AI matters but haven't made it useful yet
Admin, marketing, and busywork keep eating your week
You want the whole team using it, not just you
You want straight answers out of your numbers

It's probably not if

You want done-for-you. This is build-it-with-you, and you'll do the work
You plan to watch without ever opening a laptop
You already run department assistants and automations. You're past this

Jason EverettFounder · High Performance Salon Academy

Who you’ll be learning from

A teacher, not a guru.

Jason has spent 17 years teaching salon owners the business side... average ticket, prebook, guest count, take home pay. He went deep on AI for one simple reason: the owners he coaches needed it, and nobody was teaching it in salon language.

The details

The quick stuff... dates, price, replays.

Everything you'd want to know before grabbing a seat. Missed something? Message us... a real person answers.

DatesFour WednesdaysAugust 5, 12, 19, and 26

Time8:00am PSTOne focused hour, live, with open Q&A every week

WhereZoomLink arrives after you register

ReplaysLifetime accessEvery session recorded. Rewatch whenever you want, forever

Investment$995One payment. Every session and every replay

HPSA membersFreeIncluded with your Academy membership. Your Client Success rep will add you

BringYour laptopYou build on your own salon, live

Experience neededNoneIf you can text and email, you're qualified

GuaranteeDo the work, risk on usImplement it, let us help if you're stuck, full refund if you're still unhappy

Current HPSA Academy members

This one's included. It's on us.

The Salon Owner AI Bootcamp comes free with your Academy membership. There's nothing to buy on this page... just reach out to your Client Success representative and they'll get you added to the class.

Fair questions

You're probably wondering...

These come straight from real conversations. If yours isn't here, bring it to week one... the live Q&A exists for exactly that.

I'm not techy. Is this going to be over my head?+

It starts at the very beginning and builds one step at a time. If you can text and use email, you can do this. Nothing in week one assumes you've ever used AI, and every class is recorded so you can rewatch at your own pace.

I don't have time for a four week program.+

Each class is one focused hour, four Wednesdays total. And the entire point is handing your busywork, marketing, and admin to AI so you get those hours back many times over. Show up live or watch the replays whenever it fits.

Can't I just figure AI out on my own? It's free.+

You can, and most owners spend months getting nowhere because they don't know what to ask or which tools matter. This hands you the exact setup, the prompt frameworks, and the rollout plan built for a salon. Weeks instead of maybe someday.

Will this actually work for MY salon?+

It's built around your salon. Week one you teach the AI who you are, your brand, and your goals. Everything after that is applied to your business, your team, and your numbers. You're not building a generic system. You're building yours.

What if I miss a class?+

Every session is recorded and you get lifetime access to all the replays. Plenty of owners do a week or two live and catch the rest on replay. You still finish with everything built.

Do I need to pay for ChatGPT or other AI tools?+

Jason teaches primarily in ChatGPT, and you can follow along in Claude or whichever model you prefer. A paid plan is not required, but an entry level paid plan is strongly recommended... it unlocks the memory and project features that let your AI actually learn your salon.

Does my team need seats too?+

No. Your registration covers you, the owner. Week four is where we build the rollout plan that brings AI to your whole team, so they benefit without needing their own seats.

Is there a guarantee?+

Yes, a fair one. Show up, live or on the replays, and make a genuine effort to implement what we build. If you're stuck or unhappy, reach out and give our team the chance to make it right. If you're still unhappy after we've worked with you, we'll refund your $995. We can't promise results to someone who never opens the replays... but if you do the work, the risk is on us.

I'm a booth renter. Is this for me?+

Yes. Everything we build works for any salon business, including yours. Week four is about rolling AI out to a team, so if it's just you for now, that week simply becomes your future playbook.

First class · Wednesday, August 5

Stop guessing. Start leading.

we'll be right beside you.

If some part of this page sounded like your salon, come build with us. Four Wednesday mornings, real work done together, replays if life happens. We'll see you on the 5th.