This one-day digital event is designed to help beauty professionals like you unlock bold strategies, lead with confidence, and embrace the future of the industry. Whether you’re a stylist, salon owner, or educator, this is your opportunity to gain the tools, insights, and connections to Empower your business, your career, and your vision for what’s possible.
Some of what we will be diving into:
Jason Everett is a renowned business coach, international speaker, and #1 bestselling author of Profitable Salon Owner. As the Founder of the High Performance Salon Academy, Jason has helped thousands of salon owners and their teams achieve accelerated growth and results... both professionally and personally.
With over 22 years of experience in business, sales, and marketing, Jason’s high-energy teaching style makes learning practical, engaging, and results-driven.
Sophia Hilton is the visionary founder behind the Not Another brand, known for revolutionizing the hairdressing industry with bold creativity and unapologetic inclusivity. As an award-winning educator and expert in social media marketing, Sophia helps salon owners simplify their approach and capitalize on the power of online platforms to grow their brands.
Renowned for her humor, transparency, and real-life insights, Sophia’s session is packed with actionable strategies to Empower your social media game, attract dream clients, and make bold moves in your business.
Leslie Perry is the Director of Membership and Education at the Professional Beauty Association (PBA), where she leads game-changing initiatives like the nationally acclaimed Beacon Program.
With over 15 years of experience in marketing and business development and a background as a licensed esthetician... Leslie empowers beauty professionals with the tools, resources, and connections they need to grow their careers and businesses.
Garrett Gunderson is a New York Times and Wall Street Journal bestselling author of Killing Sacred Cows and What Would the Rockefellers Do?. A leading voice in wealth-building, he empowers people to make, keep, and grow their money without sacrificing their lifestyle.
Known for challenging outdated financial advice, Garrett’s bold approach has made him a sought-after speaker for those ready to rethink their path to financial freedom.
Jason Everett is a renowned business coach, international speaker, and #1 bestselling author of Profitable Salon Owner. As the Founder of the High Performance Salon Academy, Jason has helped thousands of salon owners and their teams achieve accelerated growth and results... both professionally and personally.
With over 22 years of experience in business, sales, and marketing, Jason’s high-energy teaching style makes learning practical, engaging, and results-driven.
Leslie Perry is the Director of Membership and Education at the Professional Beauty Association (PBA), where she leads game-changing initiatives like the nationally acclaimed Beacon Program.
With over 15 years of experience in marketing and business development and a background as a licensed esthetician... Leslie empowers beauty professionals with the tools, resources, and connections they need to grow their careers and businesses.
Garrett Gunderson is a New York Times and Wall Street Journal bestselling author of Killing Sacred Cows and What Would the Rockefellers Do?. A leading voice in wealth-building, he empowers people to make, keep, and grow their money without sacrificing their lifestyle.
Known for challenging outdated financial advice, Garrett’s bold approach has made him a sought-after speaker for those ready to rethink their path to financial freedom.
Chris Baran is a hairdressing legend who rose to prominence alongside icons like Vidal Sassoon and Paul Mitchell. A NAHA award-winning stylist and Educator of the Year, Chris has trained thousands of stylists worldwide to master the art of hair design.
He’s the creator of the revolutionary Design and Finishing System™ and the Salon Associate Accelerator, which helps salons train new hires in just 3 months. With a legacy of innovation and education, Chris is a must-see speaker for anyone ready to master their craft and develop high-performing teams.
Larissa Macleman is the founder of the Salon Owners Collective, a global community dedicated to helping salon owners build profitable businesses with more freedom and less overwhelm. With over 20 years as a salon owner and experience in tech development and business growth, Larissa has a unique edge in teaching owners how to leverage modern tools and strategies for success.
If you’re ready to lead with confidence and reclaim your time, Larissa’s session is one you don’t want to miss.
Alicia Soulier, founder and CEO of SalonScale, is transforming the salon industry by helping owners turn their backbar into a profit center. After years as a stylist, independent chair renter, and owner of a thriving 10-chair salon, Alicia discovered a major industry flaw: hidden backbar costs that drained profitability.
This realization led her to create SalonScale in 2018, a smart technology platform now used by over 3,000 salons across North America to track costs, manage inventory, and boost profits. In her session, “Profitable Backbar,” Alicia will share practical strategies to take control of backbar expenses and drive real revenue growth.
Kati Whitledge, founder of MYA and owner of Be Inspired Salon, is on a mission to help beauty professionals stop losing clients to their competition and start building the perfect clientele. Recognizing the challenges of retaining new clients and tracking marketing ROI, Kati created MYA, a groundbreaking tool that converts website visitors into loyal clients by capturing crucial consumer data and personalizing client experiences.
Since its launch, MYA has driven over $20M in revenue for its members and matched over half a million clients with beauty professionals. In her session, “Stop Losing Clients to Your Competition,” Kati will share actionable insights to help you attract, retain, and delight clients while outpacing your competitors.
Barry Quinn, President of North America at Phorest, has spent the last 15 years empowering salon owners to build thriving businesses. With a career rooted in growing premium salons, team leadership, and developing industry-leading strategies, Barry relocated from Ireland to Philadelphia to establish Phorest’s North American presence.
Under his leadership, Phorest has become a trusted partner for salon owners navigating the complexities of client acquisition and retention. In his session, “Customer Acquisition Cost and Lifetime Value of Clients,” Barry will share expert insights on how to maximize the value of every client and create a sustainable, profitable salon business.
Bennie Pollard is the founder and co-owner of Cool Beauty Consulting, a dynamic speaker, and a celebrated author. A second-generation hairstylist with a career spanning decades, Bennie is a two-time NAHA winner and seven-time finalist, known for inspiring creativity and excellence in the industry.
As an international guest artist and award-winning salon owner, Bennie has mentored salon owners and stylists across the U.S., sharing his expertise on branding, business growth, and leadership. In his session, “The 9 Elements of In-Person Branding,” Bennie will deliver invaluable insights into building a powerful personal brand that leaves a lasting impression.
Steve Gomez is a renowned business coach and trainer with over 30 years of experience, helping more than 700 salons, spas, and clinics accelerate their growth and profitability. With over 900 trainings delivered to 400,000+ professionals worldwide, including appearances in Ireland, Russia, Canada, and beyond, Steve has become a trusted authority in financial systems and leadership development.
A NAHA Salon MBA judge and 2024 Educator of the Year Finalist, Steve is also the author of Financial Fitness and Interdependent Leadership, with his latest book, The Service Cycle, set to release in 2025. In his session, “Financial Fitness: Surefire Ways to Increase Profitability,” Steve will share proven strategies to boost your salon’s bottom line and achieve financial success.
Stephanie Russell-Jacobs brings over 20 years of experience in the beauty industry as a hairstylist, global Redken artist, and psychological safety coach. Her expertise lies in blending creativity with leadership, empowering salon owners and teams to cultivate emotional intelligence, psychological safety, and confidence.
As a former salon leader, Stephanie now dedicates her coaching to helping beauty industry professionals create supportive, thriving environments. In her session, “Recruitment Revolution: The Power of Safety in Salons,” she’ll share transformative strategies to attract and retain talent by fostering trust, emotional well-being, and inclusivity within your salon.
Matt Beck is a salon industry innovator, digital marketing expert, and educator redefining how beauty professionals learn and grow. As the founder of FreeSalonEducation.com, he has built a community of over 4 million subscribers, providing stylists with free, top-tier education.
He’s also the creator of FSE AI, a groundbreaking platform delivering AI-driven learning, and FSE.MEDIA, an agency specializing in beauty and pharmaceutical education through cutting-edge technology.
In his session, “Tech-Driven Marketing: The Future of Salons,” Matt will reveal how AI and digital innovation can help salon owners attract clients, build their brand, and stay ahead in a rapidly evolving industry.
Jen and Matt Martinelli are the powerhouse husband and wife behind
BEAUTISTA , the recruitment marketing platform revolutionizing how salons attract top talent. With a passion for beauty and innovation, they’ve built a thriving community dedicated to career development, education, and industry connection.
Under their leadership, BEAUTISTA has become a go-to resource for salon owners looking to hire smarter and for beauty professionals seeking the right opportunities.
In their session, “Uncovering Beauty Industry Recruitment Strategies, ”Jen and Matt will share cutting-edge hiring tactics to help you attract, recruit, and retain the best talent in the industry.
Celene Dupuis is a salon owner, educator, and business mentor with High Performance Salon Academy dedicated to helping beauty professionals build profitable, high-performing businesses. As the CEO of Revamp Salon Company, she has scaled her salon into an award-winning brand while mentoring thousands of stylists and salon owners across North America.
At Empower Conference, Celene will share her expertise in two impactful sessions: Branding Ignition , where she’ll show you how to elevate your salon’s brand and attract high-value clients, and Quality Controller, where she’ll teach you how to streamline your operations and build a salon that runs at peak performance.
If you’re ready to refine your brand, tighten up your business, and maximize profitability, Celene’s insights will give you the tools to make it happen.
Mandy McCollough is a salon owner, educator, and business mentor with High Performance Salon Academy known for her expertise in trend forecasting and stylist education. As a highly skilled stylist, she has been featured in American Salon Magazine, Beauty Launchpad , and more. Beyond her work at Fix Salon, Mandy teaches at The Redken Exchange in NYC and has styled for LA Fashion Week and Seattle’s Fashion First runway.
In Mandy’s session Crisis Management , she’ll share real-life insights on navigating unexpected challenges with confidence. From handling tough situations to effective communication strategies, Mandy will equip you with the tools to lead your salon through any storm. If you want to build a business that thrives under pressure, this is a must-attend session!
Danielle Cherewyk is a salon owner, educator, and business mentor with High Performance Salon Academy who has transformed The Headroom Inc. from a single-location salon into a thriving multi-location business with 45 employees. A Redken-certified educator and a 40 Under 40 Entrepreneur honoree, Danielle is passionate about mentoring stylists and salon owners, helping them build successful, education-driven businesses. She recently expanded her impact by acquiring One Beauty, a local beauty school, to further elevate the industry through education.
In her session Automation Acceleration , Danielle will break down how to use automation to streamline your salon’s operations, boost efficiency, and free up your time to focus on growth. If you're looking to simplify your systems while scaling your success, this is a session you can’t afford to miss!
Chris Baran is a hairdressing legend who rose to prominence alongside icons like Vidal Sassoon and Paul Mitchell. A NAHA award-winning stylist and Educator of the Year, Chris has trained thousands of stylists worldwide to master the art of hair design.
He’s the creator of the revolutionary Design and Finishing System™ and the Salon Associate Accelerator, which helps salons train new hires in just 3 months. With a legacy of innovation and education, Chris is a must-see speaker for anyone ready to master their craft and develop high-performing teams.
Sophia Hilton is the visionary founder behind the Not Another brand, known for revolutionizing the hairdressing industry with bold creativity and unapologetic inclusivity. As an award-winning educator and expert in social media marketing, Sophia helps salon owners simplify their approach and capitalize on the power of online platforms to grow their brands.
Renowned for her humor, transparency, and real-life insights, Sophia’s session is packed with actionable strategies to Empower your social media game, attract dream clients, and make bold moves in your business.
Larissa Macleman is the founder of the Salon Owners Collective, a global community dedicated to helping salon owners build profitable businesses with more freedom and less overwhelm. With over 20 years as a salon owner and experience in tech development and business growth, Larissa has a unique edge in teaching owners how to leverage modern tools and strategies for success.
If you’re ready to lead with confidence and reclaim your time, Larissa’s session is one you don’t want to miss.
Alicia Soulier, founder and CEO of SalonScale, is transforming the salon industry by helping owners turn their backbar into a profit center. After years as a stylist, independent chair renter, and owner of a thriving 10-chair salon, Alicia discovered a major industry flaw: hidden backbar costs that drained profitability.
This realization led her to create SalonScale in 2018, a smart technology platform now used by over 3,000 salons across North America to track costs, manage inventory, and boost profits. In her session, “Profitable Backbar,” Alicia will share practical strategies to take control of backbar expenses and drive real revenue growth.
Kati Whitledge, founder of MYA and owner of Be Inspired Salon, is on a mission to help beauty professionals stop losing clients to their competition and start building the perfect clientele. Recognizing the challenges of retaining new clients and tracking marketing ROI, Kati created MYA, a groundbreaking tool that converts website visitors into loyal clients by capturing crucial consumer data and personalizing client experiences.
Since its launch, MYA has driven over $20M in revenue for its members and matched over half a million clients with beauty professionals. In her session, “Stop Losing Clients to Your Competition,” Kati will share actionable insights to help you attract, retain, and delight clients while outpacing your competitors.
Barry Quinn, President of North America at Phorest, has spent the last 15 years empowering salon owners to build thriving businesses. With a career rooted in growing premium salons, team leadership, and developing industry-leading strategies, Barry relocated from Ireland to Philadelphia to establish Phorest’s North American presence.
Under his leadership, Phorest has become a trusted partner for salon owners navigating the complexities of client acquisition and retention. In his session, “Customer Acquisition Cost and Lifetime Value of Clients,” Barry will share expert insights on how to maximize the value of every client and create a sustainable, profitable salon business.
Bennie Pollard is the founder and co-owner of Cool Beauty Consulting, a dynamic speaker, and a celebrated author. A second-generation hairstylist with a career spanning decades, Bennie is a two-time NAHA winner and seven-time finalist, known for inspiring creativity and excellence in the industry.
As an international guest artist and award-winning salon owner, Bennie has mentored salon owners and stylists across the U.S., sharing his expertise on branding, business growth, and leadership. In his session, “The 9 Elements of In-Person Branding,” Bennie will deliver invaluable insights into building a powerful personal brand that leaves a lasting impression.
Steve Gomez is a renowned business coach and trainer with over 30 years of experience, helping more than 700 salons, spas, and clinics accelerate their growth and profitability. With over 900 trainings delivered to 400,000+ professionals worldwide, including appearances in Ireland, Russia, Canada, and beyond, Steve has become a trusted authority in financial systems and leadership development.
A NAHA Salon MBA judge and 2024 Educator of the Year Finalist, Steve is also the author of Financial Fitness and Interdependent Leadership, with his latest book, The Service Cycle, set to release in 2025. In his session, “Financial Fitness: Surefire Ways to Increase Profitability,” Steve will share proven strategies to boost your salon’s bottom line and achieve financial success.
Stephanie Russell-Jacobs brings over 20 years of experience in the beauty industry as a hairstylist, global Redken artist, and psychological safety coach. Her expertise lies in blending creativity with leadership, empowering salon owners and teams to cultivate emotional intelligence, psychological safety, and confidence.
As a former salon leader, Stephanie now dedicates her coaching to helping beauty industry professionals create supportive, thriving environments. In her session, “Recruitment Revolution: The Power of Safety in Salons,” she’ll share transformative strategies to attract and retain talent by fostering trust, emotional well-being, and inclusivity within your salon.
Matt Beck is a salon industry innovator, digital marketing expert, and educator redefining how beauty professionals learn and grow. As the founder of FreeSalonEducation.com, he has built a community of over 4 million subscribers, providing stylists with free, top-tier education.
He’s also the creator of FSE AI, a groundbreaking platform delivering AI-driven learning, and FSE.MEDIA, an agency specializing in beauty and pharmaceutical education through cutting-edge technology.
In his session, “Tech-Driven Marketing: The Future of Salons,” Matt will reveal how AI and digital innovation can help salon owners attract clients, build their brand, and stay ahead in a rapidly evolving industry.
Jen and Matt Martinelli are the powerhouse husband and wife behind
BEAUTISTA , the recruitment marketing platform revolutionizing how salons attract top talent. With a passion for beauty and innovation, they’ve built a thriving community dedicated to career development, education, and industry connection.
Under their leadership, BEAUTISTA has become a go-to resource for salon owners looking to hire smarter and for beauty professionals seeking the right opportunities.
In their session, “Uncovering Beauty Industry Recruitment Strategies, ”Jen and Matt will share cutting-edge hiring tactics to help you attract, recruit, and retain the best talent in the industry.
Celene Dupuis is a salon owner, educator, and business mentor with High Performance Salon Academy dedicated to helping beauty professionals build profitable, high-performing businesses. As the CEO of Revamp Salon Company, she has scaled her salon into an award-winning brand while mentoring thousands of stylists and salon owners across North America.
At Empower Conference, Celene will share her expertise in two impactful sessions: Branding Ignition , where she’ll show you how to elevate your salon’s brand and attract high-value clients, and Quality Controller, where she’ll teach you how to streamline your operations and build a salon that runs at peak performance.
If you’re ready to refine your brand, tighten up your business, and maximize profitability, Celene’s insights will give you the tools to make it happen.
Mandy McCollough is a salon owner, educator, and business mentor with High Performance Salon Academy known for her expertise in trend forecasting and stylist education. As a highly skilled stylist, she has been featured in American Salon Magazine, Beauty Launchpad , and more. Beyond her work at Fix Salon, Mandy teaches at The Redken Exchange in NYC and has styled for LA Fashion Week and Seattle’s Fashion First runway.
In Mandy’s session Crisis Management , she’ll share real-life insights on navigating unexpected challenges with confidence. From handling tough situations to effective communication strategies, Mandy will equip you with the tools to lead your salon through any storm. If you want to build a business that thrives under pressure, this is a must-attend session!
Danielle Cherewyk is a salon owner, educator, and business mentor with High Performance Salon Academy who has transformed The Headroom Inc. from a single-location salon into a thriving multi-location business with 45 employees. A Redken-certified educator and a 40 Under 40 Entrepreneur honoree, Danielle is passionate about mentoring stylists and salon owners, helping them build successful, education-driven businesses. She recently expanded her impact by acquiring One Beauty, a local beauty school, to further elevate the industry through education.
In her session Automation Acceleration , Danielle will break down how to use automation to streamline your salon’s operations, boost efficiency, and free up your time to focus on growth. If you're looking to simplify your systems while scaling your success, this is a session you can’t afford to miss!
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Whether you’re looking to grow your profits, build a powerful team, or stay ahead of the latest trends, the Empower Conference is your gateway to actionable insights, expert advice, and a community that’s as passionate about growth as you are.
Together, we’re transforming what’s possible in the salon industry...and it all starts here.
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