Your Salon Should Work for You. Not the Other Way Around.
Your Salon Should Work for You. Not the Other Way Around
Let’s fix the stuff no one tells salon owners how to handle:
profit, people, and peace of mind.
It starts in Nashville.
Let’s fix the stuff no one tells salon owners how to handle: profit, people,
and peace of mind.It starts in Nashville.
Your Salon Should Work for You. Not the Other Way Around
Let’s fix the stuff no one tells salon owners how to handle: profit, people,
and peace of mind.It starts in Nashville.
$97 $47
Secure Your Spot! Early Bird Ends Soon
Busting Salon Benchmarks Track Less, Profit More, Grow Faster Masterclass Sponsored By Phorest
🗓️ Live Masterclass: Monday, May 12th, 2025 🕒 12pm EST | 11AM CST | 10Am MST | 9Am PST📍 100% ONLINE
Real benchmarks versus vanity metrics, knowing which numbers actually matter
Why “industry average” is a trap and what high-performance salons use instead to set smarter goals.
How to instantly tell if you’re overspending on backbar, retail, or marketing without waiting until tax season to find out if you actually made money.
How to spot hidden money leaks without combing through 72 reports or calling your bookkeeper.
why this class?
This masterclass is not about the same old rinse and repeat… it's about daring to be different. We're talking about those 'aha!' moments that make you think, "Why didn't I know this before?" You'll learn the insider tricks that most will only stumble upon by chance… except you're getting the straight shot. This is your all-access pass to strategies that work, vetted by success and proven to put you ahead. So, let’s skip the guesswork and leapfrog right into what works. Because in this game, it's not just about setting trends… it's about being the trend. Join us, and let's start crafting your salon’s success story with the kind of know how that turns 'what ifs' into 'what's next.'
ABOUT JASON EVERETT
Jason Everett's journey to the beauty industry was not in typical fashion. He's not your typical salon expert. In fact, Jason would be the first to tell you not to let him near your hair with scissors! But when it comes to teaching salon owners how to be amazing at what they do, he's the guy you want.
From a young age, Jason was all about business. Growing up around family-run shops, from furniture to bridal stores, he learned the ropes of running a successful business. Even though regular school classes weren’t his cup of tea, Jason was always eager to use what he learned in real life, especially when it came to leading and performing.
Jason made a big splash by turning a small event company’s modest earnings into a whopping $1.7 million in just four years. This remarkable growth didn’t go unnoticed. Jason began working with big names like Massage Envy and Redken where he brought a unique mix of fun and learning that changed the game. His methods led to huge increases in sales and changed the way people thought about training in this field.
As one of the brains behind the High Performance Salon Academy, Jason combines personal growth with smart business tips. He doesn’t just talk theory… he offers practical advice that has already helped many salon owners and their teams improve big time.
But for Jason, it’s about more than just earning more money. He’s passionate about creating a community of empowered salon leaders who are ready for anything and can do great things. He’s working hard to elevate the beauty industry, making sure salon owners are prepared for the future and leading the way in setting new trends.
YOUR NEW CHAPTER AWAITS.
YOUR NEW CHAPTER AWAITS.
Click the button below to reserve to access the masterclass replay
SPONSORED BY
Your Salon Should Work for You. Not the Other Way Around
Let’s fix the stuff no one tells salon owners how to handle: profit, people,
and peace of mind.It starts in Nashville.
SALON OWNERS EXCLUSIVE
PROFITABLE SALON OWNER MASTERCLASS
Let’s fix the stuff no one tells salon owners how to handle: profit, people and peace of mind.
It starts in Nashville.
Oct 13, 2025
Nashville, TN
$97 $47
Secure Your Spot! Early Bird Ends Soon
YOUR NEW CHAPTER AWAITS.
YOUR NEW CHAPTER AWAITS.
Click the button below to reserve to access the masterclass replay
SPONSORED BY
Are You Ready to Transform Your Business and Your Life?
😢 Your Life As An Owner Now:
Constantly pulled into questions, crises and last-minute fixes
Managing people who mean well but can't seem to manage themselves
Looking at strong revenue but still asking, "Where did the money go?"
Worn out from carrying the weight of every decision
Too buried in the day-to-day to focus on long-term growth
💪 You As An Owner After:
Take home $85K+ more without raising prices
Build a team that leads without leaning on you
Install systems that prevent the same problems from repeating
Create the kind of calm, confident salon culture you can actually enjoy
Free up mental space to lead your business and live your life
High Impact Sessions for
Owners Ready to Scale
The Profit-First System™
Learn the exact reasons why so many salons get stuck at the same revenue plateaus and how to break through them. We'll show you how to navigate the unique challenges of scaling your salon, from managing a growing team to increasing profitability per chair.
Do Less For More
Discover the counterintuitive approach to getting more by doing less. Learn how to transition from working in your business to working on it, giving you more freedom and control over your time.
A Salon That Serves YOUR Life
Whether you want to scale up, sell, or finally take a day off... you'll get the playbook. Learn how to build a business that gives you more money, time, and freedom.
The Genius Model™
Your solution to systems that scale. Whether you're looking to refine your hiring process for stylists, increase your retail-to-service sales ratio, or book more high-ticket clients, our tested and backed frameworks have you covered.
The Ultimate
Associate Program™
Turn rookies into rockstars. Discover our step-by-step program to make new hires confident, competent, and profitable in as little as 90 days, creating a pipeline of talent that fuels your growth.
The Retail Revolution
Want to double your retail revenue without weird scripts or awkward upsells? This system empowers your stylists to educate clients and sell authentically, making it a natural and profitable part of every service.
Are You Ready to Transform Your Business and Your Life?
😢 Your Life As An Owner Now:
Constantly pulled into questions, crises and last-minute fixes
Managing people who mean well but can't seem to manage themselves
Looking at strong revenue but still asking, "Where did the money go?"
Worn out from carrying the weight of every decision
Too buried in the day-to-day to focus on long-term growth
💪 You As An Owner After:
Take home $85K+ more without raising prices
Build a team that leads without leaning on you
Install systems that prevent the same problems from repeating
Create the kind of calm, confident salon culture you can actually enjoy
Free up mental space to lead your business and live your life
High Impact Sessions for
Owners Ready to Scale
The Profit-First System™
Learn the exact reasons why so many salons get stuck at the same revenue plateaus and how to break through them. We'll show you how to navigate the unique challenges of scaling your salon, from managing a growing team to increasing profitability per chair.
Do Less For More
Discover the counterintuitive approach to getting more by doing less. Learn how to transition from working in your business to working on it, giving you more freedom and control over your time.
A Salon That Serves YOUR Life
Whether you want to scale up, sell, or finally take a day off... you'll get the playbook. Learn how to build a business that gives you more money, time, and freedom.
The Genius Model™
Your solution to systems that scale. Whether you're looking to refine your hiring process for stylists, increase your retail-to-service sales ratio, or book more high-ticket clients, our tested and backed frameworks have you covered.
The Ultimate Associate Program™
Turn rookies into rockstars. Discover our step-by-step program to make new hires confident, competent, and profitable in as little as 90 days, creating a pipeline of talent that fuels your growth.
The Retail Revolution
Want to double your retail revenue without weird scripts or awkward upsells? This system empowers your stylists to educate clients and sell authentically, making it a natural and profitable part of every service.
MEET YOUR SPEAKER
Jason Everett
Jason Everett isn’t just another speaker...he’s one of the most trusted salon business coaches in the industry. As Founder of High Performance Salon Academy and a #1 bestselling author, he’s helped thousands of salon owners across the U.S. and Canada create businesses that are more profitable, more peaceful and way less dependent on them
He’s led over 600 live events, coached top-performing salon teams and even helped generate $2.6 million in added revenue during a single pilot program with Massage Envy.
Jason’s superpower? Taking what feels overwhelming and making it doable. He brings clarity, real-world strategies and the confidence owners need to take control of their business...and finally get their life back.
Brands Jason Has Worked With:
MEET YOUR SPEAKER
Jason Everett
Jason Everett isn’t just another speaker...he’s one of the most trusted salon business coaches in the industry. As Founder of High Performance Salon Academy and a #1 bestselling author, he’s helped thousands of salon owners across the U.S. and Canada create businesses that are more profitable, more peaceful and way less dependent on them
He’s led over 600 live events, coached top-performing salon teams and even helped generate $2.6 million in added revenue during a single pilot program with Massage Envy.
Jason’s superpower? Taking what feels overwhelming and making it doable. He brings clarity, real-world strategies and the confidence owners need to take control of their business...and finally get their life back.
Brands Jason Has Worked With:
DONT JUST TAKE OUR WORD OF IT
See how Profitable Salon Owner Live has transformed businesses for salon owners just like you.
"In the 12 months before this, we had a 2% loss. In the 12 months after, we're at 14% profit. That's a $175,000 swing to the bottom line. Our best profit month ever was in May at 25%, and we implemented a new system that brings in an extra $52,000 a year in revenue with zero commission."
Jared L.
Salon Owner
"A single 15-20% price increase took one of my salons from a -7.3% loss to 11% profit. As of May, we're sitting at $63,000 in profit for the year. I was invited to an exclusive L'Oreal roundtable, started writing a book, and finally went on my dream trip to Italy with my best friend for my 60th birthday."
Dawn B.
Salon Owner
"The new programs we've implemented are already generating an extra $160,000 in revenue this year. By creating a holding company and putting our kids on payroll, we're anticipating at least $50,000 in tax savings. The numbers speak for themselves: our direct costs are down 10%, OpEx is down 24%, profit is up 17%, and our owner's pay is up 17%. Last month was our best ever at $120,000."
Angie L.
Salon Owner
DONT JUST TAKE
OUR WORD OF IT
See how Profitable Salon Owner Live has transformed businesses for salon owners just like you.
"In the 12 months before this, we had a 2% loss. In the 12 months after, we're at 14% profit. That's a $175,000 swing to the bottom line. Our best profit month ever was in May at 25%, and we implemented a new system that brings in an extra $52,000 a year in revenue with zero commission."
Jared L.
Salon Owner
"A single 15-20% price increase took one of my salons from a -7.3% loss to 11% profit. As of May, we're sitting at $63,000 in profit for the year. I was invited to an exclusive L'Oreal roundtable, started writing a book, and finally went on my dream trip to Italy with my best friend for my 60th birthday."
Dawn B.
Salon Owner
"The new programs we've implemented are already generating an extra $160,000 in revenue this year. By creating a holding company and putting our kids on payroll, we're anticipating at least $50,000 in tax savings. The numbers speak for themselves: our direct costs are down 10%, OpEx is down 24%, profit is up 17%, and our owner's pay is up 17%. Last month was our best ever at $120,000."
Angie L.
Salon Owner
A Basic Overview of the Event
One day packed with actionable strategies to transform you and your business
THE PROFITABLE SALON OWNER LIVE AGENDA
The Profit-First System
The Ultimate Associate Program
Creating a Self-Managing Salon
The Retail Revolution
Learning That Actually Sticks
Motivation Meets Implementation
A Salon You Can Grow (or Step Back From)
Confidence You Can Feel Again
A BASIC OVERVIEW OF
THE EVENT
One day packed with actionable strategies to transform you and your business
THE PROFITABLE SALON OWNER LIVE AGENDA
The Profit-First System
The Ultimate Associate Program
Creating a Self-Managing Salon
The Retail Revolution
Learning That Actually Sticks
Motivation Meets Implementation
A Salon You Can Grow (or Step Back From)
Confidence You Can Feel Again
Live in the Heart of Music City
Nashville, TN
We picked this city for a reason. Nashville has energy, grit and a pulse that matches the salon owners we work with: high-performing, ready to grow and a passion for serving others
This event is designed to get you out of the daily grind and into a room of serious owners who want more profit, more peace and a plan that actually works.
You bring your notebook. We’ll bring the blueprint.
Hotel Block Info:
Hilton Nashville Downtown
121 Fourth Avenue South
Nashville, Tennessee 37201
Nearest Airport:
Nashville International Airport (BNA)
140 BNA Park Dr (STE 520)
Nashville, TN 37214
Live in the Heart of Music City: Nashville, TN
We picked this city for a reason. Nashville has energy, grit and a pulse that matches the salon owners we work with: high-performing, ready to grow and a passion for serving others
This event is designed to get you out of the daily grind and into a room of serious owners who want more profit, more peace and a plan that actually works.
You bring your notebook. We’ll bring the blueprint.
Hotel Block Info:
Hilton Nashville Downtown
121 Fourth Avenue South
Nashville, Tennessee 37201
Nearest Airport:
Nashville International Airport (BNA)
140 BNA Park Dr (STE 520)
Nashville, TN 37214
CHOOSE YOUR EXPERIENCE
Invest in yourself and your business. This is a decision your future self will thank you for.
General Admission
Access to complete 1 day masterclass
$97 $47
Full 1 Day Event Access
Comprehensive Workbook & Action Plan
Networking Opportunities
VIP Experience
The ultimate package for accelerated results
$197 $97
All General Admission Benefits
Premium Priority VIP Seating
Private VIP Mastermind Lunch
Pre-Event Digital Mastermind
Full Event Recordings
YOUR BLUEPRINT FOR A THRIVING SALON
The Profit-First System
If you're still paying yourself last, it's time to flip the script. We'll show you how
The Ultimate Associate Program
Turn rookies into rockstars AND profitable in as little as 90 days.
Creating a Self-Managing Salon
A team that solves problems without needing a babysitter? Yep. Here's how to build it.
The Retail Revolution
Want to double your retail without weird scripts or awkward upsells? This system does it for you.
Learning That Actually Sticks
Tired of trainings that go nowhere? This one hits different. Real laughs. Real strategy. Real results.
Motivation Meet Implementation
We don’t just hype you up. We show you exactly what to do on Monday and how to get buy-in from your team
A Salon You Can Grow (or Step Back From)
Whether you want to scale up, sell, or finally take a Friday off...you’ll get the playbook
Confidence You Can Feel Again
You’ll walk out with clarity, not more questions. And a plan that actually works in the real world.
YOUR BLUEPRINT FOR A THRIVING SALON
The Profit-First System
If you're still paying yourself last, it's time to flip the script. We'll show you how
The Ultimate Associate Program
Turn rookies into rockstars AND profitable in as little as 90 days.
Creating a Self-Managing Salon
A team that solves problems without needing a babysitter? Yep. Here's how to build it.
The Retail Revolution
Want to double your retail without weird scripts or awkward upsells? This system does it for you.
Learning That Actually
Sticks
Tired of trainings that go nowhere? This one hits different. Real laughs. Real strategy. Real results.
Motivation Meet Implementation
We don’t just hype you up. We show you exactly what to do on Monday and how to get buy-in from your team
A Salon You Can Grow
(or Step Back From)
Whether you want to scale up, sell, or finally take a Friday off...you’ll get the playbook
Confidence You Can
Feel Again
You’ll walk out with clarity, not more questions. And a plan that actually works in the real world.
CHOOSE YOUR EXPERIENCE
Invest in yourself and your business. This is a decision your future self will thank you for.
General Admission
Access to complete 1 day masterclass
$97 $47
Full 1 Day Event Access
Comprehensive Workbook and Action Plan
Networking Opportunities
VIP Experience
The ultimate package for accelerated results
$197 $97
All General Admission Benefits
Premium Priority VIP Seating
Private VIP Mastermind Lunch
Pre-Event Digital Mastermind
Full Event Recordings
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Who is this event for?
Salon owners doing $300K–$1.5M+ in revenue who are tired of the stress, the guesswork and the responsibility of running a team without a real plan. Whether you’re behind the chair or not. This is for you.
I only have a small team. Will this still help me?
Yes. These systems work whether you have 3 stylists or 30. If you want to stop being the only one thinking ahead, you belong in this room.
I’ve already stepped away from behind the chair. Is this still relevant?
Absolutely. This isn’t about stepping out...it’s about building a business that works without you being in every detail. This event helps you lead better, grow smarter and protect your profit.
Will this just be theory?
No fluff, no filler. You’ll get tools, frameworks and strategies that you can plug directly into your business. Starting at this event.
What if I don’t know who Jason Everett is?
Jason is a bestselling author and salon business coach who has led over 600 live events and coached thousands of salon owners. He’s known for making complex challenges simple and showing owners how to lead with clarity and confidence.
What’s included in my ticket?
General Admission includes full access to the event, workbook and networking opportunities. VIP includes all of that plus a private VIP mastermind lunch with Jason, priority seating and digital pre-event mastermind session.
Is travel and lodging included?
No. Tickets cover event access only. We’ll share a hotel block and travel info after registration.
Can I bring my team?
This event is specifically designed for owners. If your team plays a leadership role, reach out to see if they’d be a good fit.
What makes this different from other salon trainings?
This isn’t a rah-rah motivational day. It’s a clear, high-impact strategy session designed to help you build a self-sustaining, profitable salon...without burning yourself out.
Will there be replays or recordings?
No. This is a live, in-person experience. The value is in the room and the room only. Recordings from the sessions are only available to VIP guests after the conclusion of the event.
Who is this event for?
Salon owners doing $300K–$1.5M+ in revenue who are tired of the stress, the guesswork and the responsibility of running a team without a real plan. Whether you’re behind the chair or not. This is for you.
I only have a small team. Will this still help me?
Yes. These systems work whether you have 3 stylists or 30. If you want to stop being the only one thinking ahead, you belong in this room.
I’ve already stepped away from behind the chair. Is this still relevant?
Absolutely. This isn’t about stepping out...it’s about building a business that works without you being in every detail. This event helps you lead better, grow smarter and protect your profit.
Will this just be theory?
No fluff, no filler. You’ll get tools, frameworks and strategies that you can plug directly into your business. Starting at this event.
What if I don’t know who Jason Everett is?
Jason is a bestselling author and salon business coach who has led over 600 live events and coached thousands of salon owners. He’s known for making complex challenges simple and showing owners how to lead with clarity and confidence.
What’s included in my ticket?
General Admission includes full access to the event, workbook and networking opportunities. VIP includes all of that plus a private VIP mastermind lunch with Jason, priority seating and digital pre-event mastermind session.
Is travel and lodging included?
No. Tickets cover event access only. We’ll share a hotel block and travel info after registration.
Can I bring my team?
This event is specifically designed for owners. If your team plays a leadership role, reach out to see if they’d be a good fit.
What makes this different from other salon trainings?
This isn’t a rah-rah motivational day. It’s a clear, high-impact strategy session designed to help you build a self-sustaining, profitable salon...without burning yourself out.
Will there be replays or recordings?
No. This is a live, in-person experience. The value is in the room and the room only. Recordings from the sessions are only available to VIP guests after the conclusion of the event.
FREQUENTLY ASKED QUESTIONS
Who is this event for?
Salon owners doing $300K–$1.5M+ in revenue who are tired of the stress, the guesswork and the responsibility of running a team without a real plan. Whether you’re behind the chair or not. This is for you.
I only have a small team. Will this still help me?
Yes. These systems work whether you have 3 stylists or 30. If you want to stop being the only one thinking ahead, you belong in this room.
I’ve already stepped away from behind the chair. Is this still relevant?
Absolutely. This isn’t about stepping out...it’s about building a business that works without you being in every detail. This event helps you lead better, grow smarter and protect your profit.
Will this just be theory?
No fluff, no filler. You’ll get tools, frameworks and strategies that you can plug directly into your business. Starting at this event.
What if I don’t know who Jason Everett is?
Jason is a bestselling author and salon business coach who has led over 600 live events and coached thousands of salon owners. He’s known for making complex challenges simple and showing owners how to lead with clarity and confidence.
What’s included in my ticket?
General Admission includes full access to the event, workbook and networking opportunities. VIP includes all of that plus a private VIP mastermind lunch with Jason, priority seating and digital pre-event mastermind session.
Is travel and lodging included?
No. Tickets cover event access only. We’ll share a hotel block and travel info after registration.
Can I bring my team?
This event is specifically designed for owners. If your team plays a leadership role, reach out to see if they’d be a good fit.
What makes this different from other salon trainings?
This isn’t a rah-rah motivational day. It’s a clear, high-impact strategy session designed to help you build a self-sustaining, profitable salon...without burning yourself out.
Will there be replays or recordings?
No. This is a live, in-person experience. The value is in the room and the room only. Recordings from the sessions are only available to VIP guests after the conclusion of the event.
SALOONMASTERCLASS
© Copyright 2025 High Performance Salon Academy LLC. All Rights Reserved.
© Copyright 2025 Saloon MasterClass LLC. All Rights Reserved.
© Copyright 2025 Saloon MasterClass LLC. All Rights Reserved.
© Copyright 2025 Saloon MasterClass LLC. All Rights Reserved.
© Copyright 2025 High Performance Salon Academy LLC. All Rights Reserved.
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